These days, video is quickly becoming the most popular medium. However, making a great video is no easy task. Michael (Mike) Pai, working with NOAA’s Office for Coastal Management, makes it look easy. He works with project teams to distill the message, storyboard the content, and put it all into an appealing package.
While the process sounds simple, it can be very complex. Mike starts out finessing the message to determine the medium: “fast draw” video (which he hand draws himself!), animations, or a more traditional video of images and clips. The creation of each type of video takes layers of visual and audio components, perfectly timed, to get all the pieces to come together and make magic. Check out Mike’s fast draw videos highlighting the dangers of storm surge, the coral reef economy, or his video showcasing the wonders of America’s coasts.